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Sondra Thiederman, Ph.D.

Home  >  Shop  >  Books & PDFs  >  3 Keys to Defeating Unconscious Bias: Watch, Think, Act (PDF)

3 Keys to Defeating Unconscious Bias: Watch, Think, Act (PDF)

$5.95

By Sondra Thiederman, Ph.D.

There’s A Lot We Can Do to Defeat Unconscious Bias

Have you ever had a biased thought? If the answer is “yes,” join the club. Everybody has biases and, although that doesn’t make us bad people, it does mean we compromise our ability to get along with people who are different from us.

The good news is, there’s a lot we can do to defeat bias. Calling on Dr. Sondra Thiederman’s twenty-five years of experience in the diversity/inclusion field, this forty-page handbook in PDF format lays out an innovative WATCH, THINK, ACT strategy that each of us can immediately apply to the task.

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  • What You Will Get: Your purchase of the PDF version of this product allows you one download of the book and the rights to print one copy.
  • Additional Licensing Rights: Licensing arrangements for more copies can be easily arranged.  Simply email us here.
  • Printed Soft-Cover Version: To obtain a printed soft-cover copy of the book, click here.

$5.95

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Perfect as a Support Tool for Unconscious Bias or Diversity Training

3 Keys is designed both for the individual reader and to function as the heart of your next unconscious bias or diversity/inclusion training. Toward that end, the handbook is structured around three distinct action steps that each reader can immediately take to defeat bias. It also contains “Antibias Activities” that generate both personal awareness and lively discussion.  Should you wish to distribute the PDF version to participants in your unconscious bias training program, simply contact our office at stphd@thiederman.com or 619-583-4478 to arrange for a reasonably priced licensing agreement.

Easy-to-read and accessible to anyone, 3 Keys shows the reader:

  • How to WATCH their thoughts, experiences, and actions to identify unconscious biases and target them for extinction.
  • How to THINK in such a way as to weaken and control our biases.
  • How to ACT to defeat our biases and cultivate the kind of common ground that we know to be inhospitable to the survival of bias.

    • Designed to motivate real change, the answer to defeating our biases is in these pages.

    “Simplicity at its finest. We all have those moments of truth when we recognize a bias in our thinking. Sondra’s book gives us a refreshingly practical way to call bias out and change our behavior to defeat it.”
    – Grace Figueredo, Vice President, Workplace Culture, Chief Diversity & Inclusion Officer
    Aetna, Inc.

    “A gentle yet effective model for encouraging well-intentioned people to become more mindful, thoughtful, and deliberate in their interactions.”
    – Eileen Shanahan, Assistant Professor
    Philadelphia College of Osteopathic Medicine

    “Sondra’s new book fills a niche to reach everyday people with a message they need to hear. It is written in a clear, straightforward manner and provides readers with ideas and activities they can use to make a difference in how they relate to others who are different from them.”
    – Mike Streeter, Executive Director
    Workforce Diversity Network

    “Besides being an enjoyable read, 3 Keys helped me redefine the difference between tolerance and acceptance. Filled with “Well, of course!” moments, the book will help everyone improve not only their workplace relationships, but their life experience as well.”
    – Bill Sampson, Your Target Reader

    “Sondra has written a book that is accessible and non-finger pointing. Not only does she provide the reader with the tools to look inside at possible bias, she presents the material in such a way that he or she is unafraid to take on the exploration.”
    – Lee Gardenswartz and Anita Rowe
    Gardenswartz and Rowe

    “This is a quick, easy read that delivers on its promise – providing “a means for uncovering and dealing with buried attitudes that might be interfering with your ability to make good decisions, treat people with respect, and form fruitful relationships.” Dr. Thiederman’s handbook is full of helpful, practical advice on identifying and reducing the harmful effects of unintended bias.”
    – Leslie Aguilar, Author, OUCH! That Stereotype Hurts

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    A Tailored Presentation

    What are the diversity/inclusion challenges faced by your organization? Who is the audience? What are your goals?

    Once those questions are answered, Sondra will customize your presentation of choice with the aim of creating something that will resonate with your particular group. This might include client-specific examples, the use of industry language, and particular attention to your organization’s current experiences.

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    FORMATTED FOR IMPACT

    Your presentation will be delivered in the format of your choice.

    Perhaps you are looking for a short keynote address in front of a large audience or maybe you require an informal session to a smaller group.

    Maybe you’d prefer a half-day workshop or an offering that is video-conferenced to several locations throughout the world.

    As an alternative, you might want a webinar delivered from Sondra’s office to participants in dozens of locations around the globe.

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    WEBINAR OPTIONS

    “Sondra’s unique ability to engage the audience made us feel as if we were in the same room with her…”
    – Janice Bowman, President of the Association of Diversity Councils

    Webinars offer the same information as a live presentation. Your webinar includes:

    “For 90 minutes, Sondra kept the participants engaged. She told amusing anecdotes, employed industry-specific examples, and took an involving approach that got her message across. No matter what your industry, if you’re thinking of producing a diversity webinar, I would highly recommend Sondra Thiederman…”
    – Cindy Levernois, Director, Helathcare Association of New York State

    “Sondra’s teleconference was excellent and readily applicable to our practice. Though you were not physically with us, your passion, warmth and humor came through loud and clear. I don’t think there are many speakers that can do that!”
    – Young Hee Kim, Program Chair, Western Area Massachusetts Diatetic Association

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    Unconscious Bias

    SONDRA’S VIEWS ON UNCONSCIOUS BIAS

    Dear Visitor:
    You probably wouldn’t be at this web site if you weren’t to some degree confronted with the challenges of unconscious bias.

    Perhaps you are facing the impact of unconscious bias on hiring and promotions. Maybe the damage is manifested in relationships with customers or clients or in the inability to retain a diverse workforce that – research firmly shows — enhances your organization’s ability to succeed.

    No matter what your specific challenge, you have stumbled into an area that is both fascinating and mysterious and, at times, a little scary.

    That fascination along with a desire to relieve the problems that biases create is why I have spent upwards of 25 years working in this area. In the course of that time, I’ve come to six conclusions – let’s call them principles – that shape and inform my presentations and my thinking.

    Principle #1: There’s a lot we can do to both manage and defeat unconscious bias. Whereas there was a time when most believed that unconscious bias could not be defeated, extensive research has proven otherwise. (Research Blog #1, Research Blog #2, Research Blog #3)

    Principle #2: Having a bias does not make people bad. We all have biases; it’s what we do about them that matters.

    Principle #3: There are immediately applicable techniques for becoming aware of many unconscious biases. It’s a matter of alertness and commitment and habit.

    Principle #4: Identifying what we have in common is a key strategy for defeating unconscious bias. The idea is to simultaneously value diversity while focusing on what we share.

    Principle #5: Another element in the fight against unconscious bias is to encourage respectful and courageous dialogue.

    Principle #6: The tools for defeating unconscious bias are tangible and immediately applicable. Yes, unconscious biases may seem mysterious and scary, but the solutions are not.

    I’d love to hear your comments and how your point of view compares to mine.

    Here’s to defeating unconscious bias,
    Sondra T.

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    Her Knowledge

    HER KNOWLEDGE

    Honored as a “Pioneer in Diversity” by Profiles in Diversity Journal, Sondra Thiederman, Ph.D. has been immersed in the topics of unconscious bias and workplace diversity/inclusion for nearly three decades.

    Sondra holds a Ph.D. in Cross-Cultural studies from the University of California, Los Angeles. Over the years, she has authored a number of highly regarded books, journal articles, blogsand presentations, all aimed at enhancing the understanding of how to defeat the unconscious biases that so damage our workplaces and our nation.

    Sondra’s work in the field of diversity and inclusion continues to this day; she researches the unique problems of her varied clients, preparing resources and presentations that enlighten, engage, and encourage change. She works with companies and media outlets around the world in her mission to help organizations move beyond bias.

    Sondra is the author of a number of books including:

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    Her Clients

    HER CLIENTS

    Sondra’s client list spans industries and associations ranging from aerospace (The Boeing Company) to Finance (Ernst and Young) to health care (The Mayo Clinic) to communications (AT&T) and beyond.

    Sondra feels privileged to have had the opportunity to work with clients of all sizes to defeat the biases that so negatively impact their organizations. She works hard to hone the material to fit client goals, adjust for the learning style of the audience, and to integrate industry-specific examples.

    Click below to find your industry and feel free to contact our office for information on how a presentation can be tailored to your needs.

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