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Sondra Thiederman, Ph.D.

“Most people don’t speak up against bias because they don’t know how. This program teaches the how. I recommend Ouch! That Stereotype Hurts for any organization that wants to increase employee awareness of remarks that might seem OK on the surface but are really based on bias or stereotypes.”

Linda Pacheco
Training Media Review

Ouch! That Stereotype Hurts: Communicating Respect in a Diverse World

How to End Demeaning Comments in Your Diverse Workplace

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Have you ever witnessed someone make a biased or stereotypical statement and didn’t know what to do? Well, you are not alone.

Knowing what to say and how to say it is tricky. We ask ourselves: What if the person gets angry? What if they accuse me of being too sensitive? What if I hurt their feelings?

In order to overcome this hesitation, we need two things: First, an understanding of how harmful it is to remain silent and, second, specific instruction on how to go about speaking up.

Fortunately, those two things are exactly what Ouch! That Stereotype Hurts provides.

Staying silent in the face of demeaning comments allows these behaviors – and the attitudes behind them – to thrive. If we can get even one person to break the silence, it will inspire others to do the same and, in turn, move your workplace just one step closer to equity and inclusion.

Formats: Ouch! That Stereotype Hurts is available in two formats.
On-Line e-Learning: Perfect for the individual learner.

On-Line Video Training Package: Ideal as a tool for in-person group learning. With this package, you will receive:

  • Streaming rights to a 12-minute video depicting what to do in the face of demeaning comments.
  • A comprehensive Leader’s Guide
  • A Post-Test Handout
  • PowerPoint slides

At the completion of this training, each learner will be able to:
1. Explain the negative impact stereotypical and biased statements have in the workplace.
2. Identify the most common reasons people sit silent in the face of bias and stereotypes.
3. Practice skills for speaking up against stereotypes without assigning guilt or blame.

A recent study at the University of Cincinnati showed that:

  • 82% of Ouch! trainees had used the Ouch! skills in their workplace interactions and personal lives within 3 months.
  • Trainees had a statistically significant increase in awareness of bias and stereotypes, and a lasting positive change in their comfort and confidence to speak up using the Ouch! skills.
  • Trainees were more likely to speak up against future stereotypes or bias they encountered at work, home, and in social settings.

“I just completed the training and I wanted to tell you how good I thought it was. First, I thought it was very inclusive! I think it did a great job addressing all types of stereotypes. I think I can share that I believe people are sometimes unresponsive to this type of training because they don’t feel they are or they don’t want to be perceived as part of the problem.

The video made it clear that there are stereotypes about all different kinds of people and that everyone can be on the receiving end of a lack of inclusion. I think this will make it easier for everyone to relate to and draw the parallels to other stereotypes. I thought the techniques offered in the training were great, too.

I thought the format of the video was fantastic. It was engaging, and it seemed very genuine. The acting was good, and I love how the post-test was disguised as “learning.” Thanks so much for making sure that everyone at Nemours gets this training.”
Anna G. Small CNM, MSN, JD, CHC
SVP & Chief Compliance Officer
Nemours Children’s Health System

“To me, one of the most impressive things about the Ouch! program is its simplicity. It deals with what is often a highly charged and emotional subject in clear, straightforward language that all of us can understand and makes the case that we all greatly benefit, both individuals and organizations, from a bias-free workplace. “Biases and stereotypes are among the biggest barriers to creating an inclusive workplace. The Ouch! That Stereotype Hurts program is one of the most effective tools we’ve seen that organizations can use against them.”
Mike Streeter, Workforce Diversity Network

“Ouch! That Stereotype Hurts is a very easy-to-use training program that makes a strong point. The examples are realistic, and the techniques are easy to implement. Remember, most people don’t speak up against bias because they don’t know how. This program teaches the how. With practice, it gives us confidence to handle those types of situations where before we might not have because we didn’t know what to do or say. I recommend Ouch! That Stereotype Hurts for any organization that wants to increase employee awareness of remarks that might seem OK on the surface but are really based on bias or stereotypes.”
Training Media Review. Review by Linda Pacheco Copyright © 1997-2008 TMR Publications

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