3 Keys to Defeating Unconscious Bias: Watch, Think, Act (Book)


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Complimentary Phone Call: If you purchase over 50 copies of this book, you will receive a complimentary 30-minute telephone consultation with Dr. Thiederman regarding how best to integrate 3 Keys into your diversity/inclusion efforts.

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By Sondra Thiederman, Ph.D.

There’s A Lot We Can Do to Defeat Unconscious Bias

Have you ever had a biased thought? If the answer is “yes,” join the club. Everybody has biases and, although that doesn’t make us bad people, it does mean we compromise our ability to get along with people who are different from us.

The good news is, there’s a lot we can do to defeat bias. Calling on Dr. Sondra Thiederman’s twenty-five years of experience in the diversity/inclusion field, this forty-page handbook lays out an innovative WATCH, THINK, ACT strategy that each of us can immediately apply to the task.

What the Reader Will Learn

Easy-to-read and accessible to anyone, 3 Keys shows the reader:

  • How to WATCH their thoughts, experiences, and actions to identify unconscious biases and target them for extinction.
  • How to THINK in such a way as to weaken and control our biases.
  • How to ACT to defeat our biases and cultivate the kind of common ground that we know to be inhospitable to the survival of bias.

Designed to motivate real change, the answer to defeating our biases is in these pages.

Perfect as a Support Tool for Unconscious Bias or Diversity Training

3 Keys is designed both for the individual reader and to function as the heart of your next unconscious bias or diversity/inclusion training. Toward that end, the handbook is structured around three distinct action steps that each reader can immediately take to defeat bias. It also contains “Antibias Activities” that generate both personal awareness and lively discussion.

What Readers Are Saying

  “Simplicity at its finest. We all have those moments of truth when we recognize a bias in our thinking. Sondra’s book gives us a refreshingly practical way to call bias out and change our behavior to defeat it.” Grace Figueredo, Vice President, Workplace Culture, Chief Diversity & Inclusion Officer, Aetna, Inc.  

  “A gentle yet effective model for encouraging well-intentioned people to become more mindful, thoughtful, and deliberate in their interactions.” Eileen Shanahan, Assistant Professor, Philadelphia College of Osteopathic Medicine  

  “Sondra’s new book fills a niche to reach everyday people with a message they need to hear. It is written in a clear, straightforward manner and provides readers with ideas and activities they can use to make a difference in how they relate to others who are different from them.” Mike Streeter, Executive Director, Workforce Diversity Network  

“Besides being an enjoyable read, 3 Keys helped me redefine the difference between tolerance and acceptance. Filled with “Well, of course!” moments, the book will help everyone improve not only their workplace relationships, but their life experience as well.” Bill Sampson, Your Target Reader

“Sondra has written a book that is accessible and non-finger pointing. Not only does she provide the reader with the tools to look inside at possible bias, she presents the material in such a way that he or she is unafraid to take on the exploration.”  Lee Gardenswartz and Anita Rowe, Gardenswartz and Rowe

“This is a quick, easy read that delivers on its promise – providing “a means for uncovering and dealing with buried attitudes that might be interfering with your ability to make good decisions, treat people with respect, and form fruitful relationships.” Dr. Thiederman’s handbook is full of helpful, practical advice on identifying and reducing the harmful effects of unintended bias.” Leslie Aguilar, Author, OUCH! That Stereotype Hurts


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